Beware of companies promising to make sites completely accessible, compliant, and immune from lawsuits with just a few lines of code. This just isn't possible. Disabled users have long said these tools don't actually help them, and can often make things worse.

Get in the habit of bringing up accessibility at meetings, in stand-ups, and in demos. Bring up things you've done to address accessibility. Likewise, don't be afraid to ask, "Have we tested this on a keyboard?" or "What's the experience like on a screen reader?"