tried in my clumsily uttered words, and far too emotional so: the people I've talked to didn't want to believe that their beloved auto complete on steroids could even be a fascist scam, they're buying into it for convenience and having a glimpse into "the future" and that it will "change everything".
It's "Budenzauber": literally the unreal, loud atmosphere through lighting and decorum at parties + other festivities like Christmas markets.
(Edited n times for clarification)