“This ritual is both participatory and predatory: every scroll generates new data, which refines the model, which produces more finely tuned content, which prompts more scrolling. The loop is self-reinforcing and potentially endless, a digital equivalent of what Steven Hassan calls a “phobia indoctrination” environment, where the cost of disengaging feels higher than the cost of staying in.”
https://cultholdings.substack.com/p/the-algorithm-as-ritual