“A now, a word from our sponsor”
Not really. Just a post about sponsors. Even if you don't run a media company, the way media companies run matters. That's because media shapes our culture and how we spend our time. There are three kinds of ad models, and it's easy to confuse them. The most common and historically powerful is the traditional ad. The media company builds content that attracts us, then they sell off our attention to the highest bidder.