There are a few beliefs I've followed as I've built Buffer. One of them is that as I attain personal freedoms through the success of Buffer, I aim to extend those same freedoms to the team.

Here are a few examples

Very early on, this was in the form of location independence. I wanted to travel the world and have new experiences as I built Buffer. I could have given myself this benefit without extending it to others, but that didn't feel right to me. So we became a fully remote company, all the way back in 2013.