alex roberts
lexlanham's profile header
alex roberts

@lexlanham@masthead.social

professor of law & media at northeastern teaching & writing about intellectual property, trademarks, advertising, & entertainment law

November 7, 2022

physicians & other medical staff are promoting their practices to potential clients/patients by promoting

(using its generic & brand names) all over social media.

many of the posts hype dramatic weight loss & drive a huge influx of patients to their practices.

are the posts advertisements?

if they are, a few things follow:
*they require disclosure of material benefit
*effectiveness claims must be supported by competent & reliable data
*they can't be false or misleading, incl. as to representativeness/typicality of testimonials...

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